How to Export Variation Products from WooCommerce to eBay

Starting from v., eBay Integration addon update, addon allows you to sell products with variations on eBay.


Being part of Store Manager for WooCommerce software, the eBay Integration addon works only in pair with this application. Visit this page for more details.

Variations export to eBay requires the newest Store Manager and eBay Integration addon versions.

Important! Please note that eBay limits the number of free monthly listings. Therefore, if you perform sample export from Store Manager to eBay, we recommend you to do it with 1 product (or a few products). Thus, you will be able to test the addon and avoid exhausting your free seller limit.

How to get started with WooCommerce eBay integration and what steps does the export process include? Further down this tutorial we’ll cover the whole process for seamless export of WooCommerce variation products on eBay.

2. The addon startup page asks you to select the preferred action. Press ‘Create New’ or select existing listings to proceed with.

3. If you choose to Create a new listing, check the following:

4. Now, you can select the newly created listing from the list: 

5. Make sure to confirm adding of the products.

6. Select the 'Export Products' option

7. Now, click 'Add Configuration' and select the New Listing

 or proceed with the previously added configuration

8. Pay attention to the General Options:

If you want to Save eBay API and responses to log files, check the corresponding checkbox;

As for eBay Items Identification, you need to select the field to store eBay items ID.

9. To proceed, let's use the previously created listing configuration.

Modify Listing option allows to manage a previously created Listing;

Delete Configuration option allows to delete a previously created Listing;

More Actions dropdown allows to: 

10. When you select the Modify Listing option, you will see the previously added product(s). Here you can see its Product ID, eBay ID, Product SKU, Product Name, and Category.  You can also Add Products, Remove or Clear Missing. If all is correct, click Save to get back to the General Options page.

11. Check all settings here and click Next to go further.

At the next step, you can see the general mapping to eBay Categories. Select the eBay category you would like to sell variations in.

Please note, that greyed-out categories can not be mapped to your store categories. They have subcategories, and to see them, you need to expand the category list. 

Important Note!

Multi-variant product listing on eBay is limited to categories. Not all eBay categories accept variations and you should consider it when setting up categories on this step. Follow this list to access the entire list of directories, your WooCommerce variation products can be exported to, and make sure you have selected the appropriate one in the eBay Integration addon - 

We will select the Clothing, Shoes & Accessories - > Men - > Men's Clothing - > Shirts - > T-Shirts

12. Add item specifics to be outlined on the eBay product page. 

*Fields marked with an asterisk are compulsory and you have to set their values either from your WooCommerce database field or from eBay.

The following step of WooCommerce eBay integration configuration process contains - 

Adjust these fields as per your requirements and check the resulting template.


Consider the ‘Listing format’ option in price settings. To dispose of WooCommerce variation products on eBay, your listing format should be set to ‘Fixed Price’. Afterward, you need to select the field, which the price value will be taken from. 

13. Preview WooCommerce variation products to be listed on the marketplace.

14. Confirm the export of WooCommerce variation products on eBay and wait until the summary window appears.

As we can see multi-variation listing has been exported to eBay and is now available for customers.

eBay Integation for WooCommerce introduces new advantage allowing to export multi-variation products to one of the largest marketplaces. You can preserve product relations and present the range of variations on eBay contributing minimum efforts to it.