How to Export Configurable Products from Magento to eBay

Tapping into additional sales channels has become a smart maneuver allowing you to access an immense customer base and expand business coverage. Surely, having accomplished Magento eBay integration you bring the merchandise to a large audience. Your chances to be seen increase a hundred times more which might positively influence your revenues.

Magento is known to maintain multi-component products, among which we distinguish configurable ones. When integrating your store with eBay, you would definitely prefer to display multi variational listings under your account.

Recent eBay Integration addon (v. update, introduces new possibilities to you as an online merchant, to be more precise you can now sell Magento configurable products on eBay.


Being Store Manager for Magento extension, eBay Integration addon works only in pair with this application. Visit this page for more details - eBay Integration for Magento. Configurable product export to eBay requires Store Manager v. and eBay Integration addon v.

Starting from Store Manager ver. Professional and Enterprise Editions, eBay Integration is available FREE and does not require registration. For users who work with Standard Edition, the addon can be purchased additionally -

Important! Please note that eBay limits the number of free monthly listings. Therefore, if you perform sample export from Store Manager to eBay we recommend you to do it with 1 product (or a few products). Thus you will be able to test the addon and avoid exhausting your free seller limit.

What does Magento eBay integration start from and what steps does it include? In the next lines of this tutorial, we’ll cover the whole process for the flawless export of Magento configurable products on eBay.

  1. Select Magento configurable products you are willing to export and launch the addon from the lower grid.


To export product associations to eBay, you should either select main configurable products or main products with their associated products. If you select only associated simple products, relations will not be exported and, as a result, simple product listings will be created on eBay.

2. Addon starting page asks you to select the required action. Press Create New and or select the existing listings to go further.

If you select to Create a new listing, check the following:

  • Select the Account or add a New on

  • Select the Configuration Type. Choose the Export products

  • Specify the Configuration Name

  • Specify the Listing Name

Now you can select the newluy created listing from the list

and confirm the adding products

Select the Export Products option

Now click to Add Configurations and select the New Listing

or select the one that was added before

Pay attention to the General Options:

  • Select your eBay site and currency.

  • Select store language

Check the option if you want to Save eBay API and responses to the log file

Select the eBay Items Identification - select the field to store eBay items ID

Lets use a previously created one

Modify Listing option allows to manage the prevuiously created Listing

Delete Configuration option allows to delete the prevuiously created Listing

More Actions option allows to:

  • Rename Configuration

  • Save Configuration to the File

  • Restore Configuration from the File

  • Save All Configurations

  • Restore All Configuration from the File

When you select the Modify Listing, you will see the previously added product(s). Here you can see the Product ID, eBay ID, Product SKU, Product Name, and Category. Here you can also Add Products, Remove or Clear Mapping. If all is correct, click Save to Get back to the General Options page

Check all settings here and click Next to go on

At the next step, you can see the general mapping to eBay Categories. Select the eBay category you would like to sell variations in.

Please note, that greyed-out categories can not be mapped to your store categories. They have subcategories and to see them you need to expand the category list.

Important Note!

Multi-variant product listing on eBay is limited to categories. Not all eBay categories accept variations and you should consider it when setting up categories on this step. Follow this list to access the entire list of directories, your Magento configurable products can be exported to, and make sure you have selected the appropriate one in the eBay Integration addon -

We will select the Clothing, Shoes & Accessories - > Men - > Men's Clothing - > Shirts - > T-Shirts

Add item specifics to be outlined on the product page on eBay. Fields marked with an asterisk are compulsory and you have to set their values either from your Magento database field or from eBay.

The following step of Magento eBay integration configuring contains;

  • Export Settings;

  • Pricing, Location, Scheduling, Picture Settings;

  • Business Policies;

  • Shipments;

  • Listing Design

. Adjust these fields due to your requirements and check the template


Consider the ‘Listing format’ option in price settings. To dispose of Magento configurable products on eBay, your listing format should be set to ‘Fixed Price’. Afterward, you need to select the field, which the price value will be taken from.

Preview Magento configurable products to be listed on the marketplace.

  1. Confirm the export of Magento configurable products on eBay and wait until summary window appears.

As we can see multi-variation listing has been exported to eBay and it is available for customers.

eBay Integation for Magento introduces new advantage allowing to export multi-variation products to one of the largest marketplaces. You can preserve product relations and represent the range of variations on eBay inputting minimum efforts for it.